Where there are Asians, there are rice cookers:how National went global via Hong Kong點閱：14
其他題名：how "National" went global via Hong Kong how National went global via Hong Kong
出版社：Hong Kong University Press
This is the first English-language book to focus on the electric rice cooker and the impact it has had on the lives of Asian people. This account of the rice cooker’s globalization aims to move away from Japan-centric perspectives on how “Made in Japan” products made it big in the global marketplace, instead choosing to emphasize the collaborative approach adopted by one Japanese manufacturing giant and a Hong Kong entrepreneur. The book also highlights the role Hong Kong, as a free port, played in the rice cooker’s globalization and describes how the city facilitated the transnational flow of Japanese appliances to Southeast Asia, China, and North America. Based on over 40 interviews conducted with key figures at both National/Panasonic and Shun Hing Group, it provides a fascinating insight into the process by which the National rice cooker was first localized and then globalized. Interspersed throughout are personal accounts by individuals in Japan and Hong Kong for whom owning a rice cooker meant far more than just a convenient way of cooking rice. The book includes over 60 images, among them advertisements dating back to the 1950s that illustrate how Japanese appliances contributed to the advent of a modern lifestyle in Hong Kong. This account of the rice cooker’s odyssey from Japan to Hong Kong and beyond is intended for a general audience as well as for readers with an interest in the empirical study of globalization, intercultural communication, Hong Kong social history, and Japanese business in Asia.
Yoshiko Nakano is an Assistant Professor in the Department of Japanese Studies at the University of Hong Kong where she teaches intercultural communication and media. With Alan Knight, she has co-edited a volume of essays on international press coverage of the Handover of Hong Kong to China in 1997 entitled Reporting Hong Kong.
- A Note to the Reader
- Introduction We Are Not That Poor Any More
- Chapter 1 Let’s Take Our Rice Cookers to the World Adapting Japanese Rice Cookers for the Chinese Consumer
- Chapter 2 You Have to Diversify to Survive The Anxiety that Fuels the Hong Kong Entrepreneur
- Chapter 3 You Salarymen Can’t Think Outside the Box! A Hong Kong Entrepreneur Takes on a Japanese Manufacturing Giant
- Chapter 4 Water Flows Downward Hong Kong as a Gateway to Asia
- Chapter 5 Pay in Hong Kong; Pick up in China Bringing Modern Convenience across the Border
- Chapter 6 What if We Can’t Buy a Rice Cooker in Canada? Across the Ocean to Asian Diasporas
- Chapter 7 Only They Would Know Globalizing Rice Cookers through Local Insight
- Epilogue Made in Asia
- Who’s Who at Matsushita